How can I help you?
The world of work is shifting. Fresh eyes can give a clearer perspective on the challenges that lie ahead.
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consulting
content and accountability auditing, facilitation, chairing tricky meetings
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writing
explaining complexity in a straightforward way, eliminating jargon and BS
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coaching
helping people clear paths and resolve conflicts
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strategic advisory
fresh eyes plus experience help move the conversation on
Why work with me?
I like interesting challenges and working with clever people. Communication that transforms behaviour in a useful and usable way. Sometimes a little scary, always true.
embedded experience in big tech - listening to people that design, code and manage
high level communication strategy experience - I’ve worked as a communications manager and a content director
practical experience of presenting and pitching - commercial directorships, educational governance
life lessons - I’ve played effective roles on boards and governing bodies, I understand governance and director responsibilities
Nudge rather than knock
There are very intelligent people who don’t use social media and hate talking about themselves. Perhaps they’re in deep tech? Perhaps they’re investors? Perhaps they’re fund managers? What’s important to them is clarity, lack of jargon, content that explains clearly what’s in it for them.
They want agency without invasion of their personal space.
Proof of impact
Call it a pull campaign, articles that explained clearly why a very smart but tricky cohort should engage with a particular review process. Measurable impact and most-read over three months.
Sometimes, it’s how you say it
Tone of voice is a delicate thing. Culturally, commercially, it has to be spot on.
Proof of impact
An amendment to the content structure and tone of voice of an investment proposition email and initial offer document increased investor engagement fourfold in a matter of months.
AI
In terms of communication, think of it as your very bright and enthusiastic graduate work placement. Invaluable. Variable. Not always right
AI’s amazing at search. It’s a fast and effective auditing tool. Can be a good way of adjusting tone of voice. Don’t write with it.
Proof of impact
A prompt that enables tone of voice to be consistent alongside local interests across ten territories.
Storytelling
Hell yeah. I’ve been writing professional since god was a girl.
In my spare time, I write about year-round swimming in the cold North Sea, I’ve written successful local social history books and dozens of successful children’s stories when CDs were sold in petrol stations.
Proof of impact
Subscribers, sales, you’re still reading.
Industry experience
If you need details and references, let me know.
Technology
Communications and marketing
Education: private and public
Professional services
Team
I’m happiest building and optimising teams. I’ve successfully done both.
Outside work, I have three Great Britain caps and many county caps (including captaincy) in my sport of target shooting. I understand how skills work together.
Practicalities and next steps
I prefer to start small. Make a success of it, do more.
It works better for both of us to define scope and timelines at the very beginning. We’re likely to get lost if we don’t know where we're going or how long it might take to get there.
I can work with you map scope. If we need to explore additional paths or broader impacts, we can pause to define those too. Need different specialists? I’ll help you find them.
